Balanced Solutions with the Three-Circle Model

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Creating solutions to customer problems is a complex balancing act. As described in this white paper, effective solutions result only from the balanced integration of three fundamental perspectives: business, usage, and technology.

Organizations that take a purely user-driven approach instead are at risk of developing solutions that lack technological or economic viability. Likewise, technology-driven organizations risk developing solutions that are not useful or desirable or that lack economic viability.