Much  is written about the "secrets of innovation". Why then are so few companies innovating? What's missing? This seminar will challenge your thinking about everything you've ever heard about innovation. It provides a predictive model of software innovation that explains why some companies innovate and others can’t — and the reason why practices that work in one organization won't work for all. You'll learn how to benchmark your organization's ability to innovate and where to focus improvement. You'll learn specific innovation practices designed to work in your organization. 

3-day seminar


Learn how to:

  • Benchmark your organization's ability to support innovation and pinpoint gaps for measurable improvement
  • Implement real-world innovation practices at all levels of the organization:
    • Individual
    • Team
    • Manager
    • Executive Management
  • Build collaboration between business and technical staff
  • Balance innovation with business priorities
  • Leverage technical innovation in your products and services
  • Avoid wasting time and effort trying "secrets of innovation" that will not work in your organization

Who Should Attend

This seminar is designed for business and technical staff involved in the conception and design of new software, whether in new solutions or incremental software releases. This includes technical staff and their management, as well as Product, Project, and Program Managers.

Certification Information

18 PDUs

PDU Reporting Instructions


All of our public classes are held at the Construx Training Center

Great Products

  • Identify characteristics of great products, and learn what made them great
  • Understand the impacts of wrong decisions at the product or release definition stages
  • Recognize the limitations of the traditional product introduction process
  • Apply a practical working definition for great products
  • Focus innovation on highest stakeholder value
  • Understand the impact of technology evolution on product development

Effective Product Teams

  • Understand the differences between effective and ineffective teams
  • Overcome five characteristics of dysfunctional product teams:
    • Friction
    • Avoiding individual responsibility
    • Evading measurement
    • Not innovating
    • Not winning 
  • Increase team motivation
  • Break down the walls and work as a team

Product Core Teams

  • Structure innovative teams
  • Foster business and technical collaboration
  • Replicate the startup environment
  • Create entrepreneurial teams with the Product Introduction Core Team Maturity Model
  • Develop future leaders

Designing Innovative Products

  • Establish a product vision
  • Apply the five steps of 360° Product Introduction:
    • Quantify stakeholder value to focus innovation
    • Bridge business and technology with user scenarios
    • Define features that maximize stakeholder value
    • Prioritize features based on business value and development cost
    • Create requirements that support innovation 
  • Leverage 360° Product Introduction with Scrum
  • Incorporate elements of great design

Planning Great Products

  • Incorporate two important life cycles into your planning:
    • Technology life cycle
    • Technology adoption life cycle 
  • Apply a collaborative Phase Gate process that leverages technical innovation
  • Avoid the biggest product development mistakes - test your key business assumptions at the front end
  • Stay ahead of the Technology Tsunami:
    • The Technology Matter Expert (TME)
    • Technology prototyping 

Innovation Workshop

  • Address specific barriers to innovation in your organization
  • Develop real-world practices that will increase innovation
  • Collaborate with others to share best practices
  • Return ready to make changes that will increase software innovation

Bob Webber

Bob Webber is a Senior Fellow at Construx with over 30 years of software experience delivering innovative products in telecommunications, entertainment and life ...