Software Development Best Practices Blog

What Marketing Requirements Look Like

I recently went with trepidation into a class with Pragmatic Marketing called “Requirements that Work”, part of their Practical Product Management series. Marketing professionals have been my foil for bad requirements for years and here I was, ready to hear from the experts themselves how marketing, and not engineering, should be making all the decisions about the...

  1. Posted on August 24, 2009 11:12:AM by Earl Beede to Practicing Earl
  2. Technique, problem space, solution space, requirements, marketing