Software Development Best Practices Blog

What Marketing Requirements Look Like

I recently went with trepidation into a class with Pragmatic Marketing called “Requirements that Work”, part of their Practical Product Management series. Marketing professionals have been my foil for bad requirements for years and here I was, ready to hear from the experts themselves how marketing, and not engineering, should be making all the decisions about the...

  1. Posted on August 24, 2009 11:12:AM by Earl Beede to Practicing Earl
  2. Technique, problem space, solution space, requirements, marketing

Context Matters

So, I was driving along, making a right turn into a driveway like I have done a thousand times before. I did what one always does when making a right turn: I checked carefully for pedestrians and watched the driveway to make sure nobody was coming down it. I then signaled my intentions and proceeded. Unfortunately, this right turn was occurring in England. Did you know that right turns in England cross on-coming traffic before entering a driveway? Well, I and another car added more evidence...

  1. Posted on June 17, 2007 10:21:AM by Earl Beede to Practicing Earl
  2. Methods & Processes, Technique, Agile, humor, problem space, solution space, context, requirements