Bridging the Product Introduction Gap

New software and hardware technologies are driving product innovation at an unprecedented rate. Companies that thrive in this new era will adopt practices that foster product management and product development collaboration to blend new technology alternatives with sound market insight. This white paper identifies a technology trend that will increase the need for practices that can close traditional gaps between product management and product development. Construx identifies this practice area as “360° Product Introduction™”, representing the importance of input from four directions during product and release planning and design: marketing, technology, stakeholder value, and product design. These principles and practices can also help IT organizations deliver solutions that provide higher value at lower cost for internal stakeholders.

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